Are you constantly tired? Overworked? Unhappy? Do you like napping but don’t, because you are a normal working adult?

We’ve got you covered!

Introducing… InstaNapzzz! The glasses that make you look awake even when you’re not.

Napping is scientifically proven to improve productivity, but people don’t take naps in fear of being seen as lazy. So W+K creatives Sabine and Claire (creative placement team) and Sam Part (placement designer) wanted to help find a way to get away with a 40-wink productivity boost by making it possible for people to sleep with their eyes wide open.

InstaNapzzz are personalized glasses printed with each user’s own eyes. Thanks to InstaNapzzz, anyone can subtly nod off wherever they desire. And everybody wins: employees feel less tired, their employers get a more productive workforce.

These glasses, far from being a revolutionary innovation, are a playful statement on a bigger issue: raising awareness around napping at work.

Want to get your own free pair? Visit our window installation, designed to echo the visual style of TV infomercials, at our offices between March 30th and April 10th, to make your own InstaNapzzz.

Share your secret snoozes with the world via Instagram using the hashtag #instanapzzz. You may just end up on this very live feed of the best snaps.

The Nike Air Max turns 28 today. And as many of you know, we take birthdays pretty seriously here at W+K. 

16 Hanbury Street was filled with people commemorating the occasion by wearing their favourite pairs.

 

Many W+K'ers also attended a very special birthday party, Air Max Day at the Oxford Circus NikeTown, where shoppers' Air Maxes were buffed to perfection by the pros.

 

It was a celebratory day for all, but none so much as TV Producer Tom Dean, who took his admiration for the Swoosh a bit further than most.

 

 

Thanks go to Ali at Jack the Clipper for his fine handiwork. Nice one, Tom. Phil Knight would be proud.