The Guardian recently revisited the story behind “Cog,” the W+K advert which took months of planning, sixty takes and three days to complete — all leading toward a final product that remains a standout of the past 15 years. Our Tony Davidson on “Cog”:

“The idea, the PR story, is that you do it for real. That’s as important as the film itself – the fact that Honda, as an engineering company, took these things to pieces, did this thing and spent months in studios. That’s part of the magic of it.”

Go behind-the-scenes by reading the full feature on the Guardian website.

Creative Review‘s “Creative Leaders 50” is a new feature which highlights and brings together “individuals who…are leaders in their field, from advertising and design, to the arts, media” and more. Our Iain Tait is among the first crop of selected creative leaders. Together, at live events and discussions with the 49 others chosen by the magazine, he’ll share opinions and insights about “how to manage work and create the best environment for creativity to prosper,” among other topics relevant to the creative industries.

You can read Iain’s profile on the CL 50 website.