Following the release of Motorcycle Ballet TVC earlier this month, we are introducing more work from TK Maxx A/W Ridiculous possibilities campaign.

The second TVC takes the TK Maxx proposition and puts it into orbit. Set in a Space Odyssey style space station, it centres on a female astronaut applying make-up in zero gravity who explains that because she discovered so many amazing affordable, big branded beauty items in-store, she was able to kit out the entire crew – which resulted in them asking her to join them on their mission.

The new Autumn/Winter campaign’s series of print ads also went live. TK Maxx reveals how the labels-for-less retailer’s combination of designer brands at outrageous prices can take shoppers even further into the world of Ridiculous possibilities.

The ads are being delivered across a fully integrated through-the-line campaign including print, outdoor, digital, social, mobile and PR.

Introducing our new campaign for TK Maxx, the second fully integrated campaign built upon the Ridiculous Possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style.