To celebrate a massively successful World Cup, It’s Nice That asked us to mark our favourite moment through a creative lens.

Interactive Designer Tom Pounder and W+K Design celebrated the England Warm-Up Kit with an infinitely-looping GIF of the iconic gradient pattern.

Tom told the publication: “Russia 2018 allowed England to escape the choke hold of nostalgia and finally look forwards as a footballing nation. The England Warm-up Shirt is the pure embodiment of this new era and it is the shirt by which this World Cup campaign will be remembered. It draws from the past but looks to the future. It represents the evolution of greatness, through heritage not nostalgia. It is a gradient, expressing change and diversity.”

Read the full article here.

We are super excited to have Flo Heiss joining W+K London as Creative Director.

Flo joins us from the Studio of Art & Commerce, which he co-founded to create distinctive work for the likes of Brew Dog, Boots WBA and Serious Pig.

Prior, Flo spent 15 years at DARE as Executive Creative Director working on pioneering campaigns for brands including Sony, Converse, Lynx, Johnnie Walker, Barclays, Aviva, Vodafone, Diageo and Nike.Under his creative leadership, DARE picked up numerous accolades including Campaign’s Digital Agency of the Decade, Fast Company’s World’s Most Innovative Companies, Creativity Magazine A-List, One Show Pencils, Clios and Cannes Lions.

Before DARE, Flo spent two years at Razorfish as Head of Design. He studied graphic design in Germany, the I.S.I.A Urbino in Italy and London’s Royal College of Art and holds a diploma in graphic design from the FH Augsburg in Germany and an MA from the Royal College of Art.

ECD Iain Tait said of the hire: “I’ve always been a massive admirer of Flo (and his work). As we continue to develop differently-shaped work for differently-shaped clients, Flo’s expertise and experience will be invaluable. The agency is thrilled to have him here.”

Credit: Julian Hanford