Sainsbury’s has unveiled its new Christmas advert, a Dickensian epic which reveals the rumoured story behind one of Lapland’s most famous residents.

The film, which opens around the first ever Sainsbury’s store back in 1869, forms part of the brand’s 150th birthday celebrations, with ‘Helping make Christmas, Christmas since 1869’ sitting at the heart of the campaign.

Packed with Easter eggs, including a well-hidden return of last year’s breakout star Plug Boy, the film was directed by Ninian Doff and produced by Pulse.

The campaign was launched with a special Metro cover wrap.

Arla Cravendale has launched its latest advertising campaign, ‘It’s Not Milk’, celebrating that not all milk is created equal.

The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity.

Led by a 30’ TVC, the campaign whizzes through unusual situations where various people, ranging from a pair of tennis commentators to a clumsy robber to a milky silicon valley CEO and even a (familiar) cat with thumbs, repeatedly state ‘IT’S NOT MILK’. The spot, directed by Conor Byrne and produced by Hungry Man, ends on a farmer who breaks the format for consumers saying: “it’s not milk, it’s fresh milk that’s filtered for purity.”