Welcome to Optimism

Lurpak wins at APG Awards

We’ve been proud partners with Lurpak since 2007, and the relationship is still hitting new heights – resulting in an APG Creative Strategy Award win for our most recent work.

Where There Are Cooks, There Is Hope encouraged people across the globe to take up their spatulas and cook good food from scratch. And the work worked with Lurpak enjoying its best year on record. UK volume sales grew 16.8% and value sales 14.4% YoY. Global volume topped 100,000 tonnes for the first time, more than 65% of which came from the UK.

Take a look a the case study at Warc and check out the lead film below.

The Kennedys 2021: The Year of the Sell Out

Sick of having great ideas and not getting paid for them? 😒

Look no further: Wieden+Kennedy London wants you! 👀👀👀

The Kennedys 2021: The Year of the Sell Out 🤑

Give up on your dreams of being the next Tarantino 🎞 or Kendrick 🎤 and use that creative superpower 🧠 for a paycheque 💸 and a job making ads for Nike.

The Kennedys is back IRL and we’re looking to steal eight of the finest creative thinkers the next generation has to offer.

CVs are for losers so we don’t care what GCSEs you got, if you went to uni or not, where your dad works or even what you look like. We just want to see how you think and that you’re ready to drop what you are doing, sell out and transform your pure, beautiful creativity into a career as a full-fledged advertising creative.

You’ll learn the secret rules of the trade in the best agency in the world. You will attend workshops and tutorials while working on briefs that will build a real portfolio of your work getting you ready for a real full time job.

The course will run for five months from 1st November 2021, in-person at our London office, 9am-6pm, Monday to Friday. You’ll even be paid London Living Wage while we help train you up – literally the opposite to uni.

To be eligible you must be able to: legally work in the UK, attend the course in-person at our Shoreditch office, complete ALL of the application questions and be available on 13th October to attend an assessment day in our office.

Are you ready to give up on your unrealistic creative dreams? If so, #SellOut and APPLY NOW!

Applications CLOSE 26th September 2021 at 11:59pm!

For more info on the program and how to apply: thekennedyslondon.com

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