Welcome to Optimism

A very merry digital Christmas

Merry Christmas and thank you for a great year from all of us at Wieden+Kennedy London.

We live in an increasingly digital world. What does that mean for the future of the Christmas Tree? How does it feel to gather around a virtual tree? Could sharing a digital tree protect real ones from the dreaded chop?

Our experimental Christmas tree is streaming from twitch.tv/thelivetree. She’s live and alive, fully interactive, streaming 24/7 from her natural habitat. Not a single needle dropped.

In the spirit of celebrating trees, we have set up a donation with the charity organisation Trees For Cities to bring even more trees to life. Click here if you’d like to donate.

We wish you a merry Christmas (whether it’s digital or not).

Meet the mutts of W+K

We love our dogs at W+K London and have always been a dog-friendly office, with canine Fridays allowing (well-behaved) pets into the agency. But this year, we relaxed the rules and allowed our much-loved pooches to join us any day of the week.

To celebrate, we invited blogger The Londog into the office to meet the mutts. Check out the feature here and some of the blog’s brilliant photography below.

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