Welcome to Optimism

Design department guinea pig to candy mechanic

Earlier in the year we started our Design Placement scheme, and welcomed Sam Part as our very first willing guinea pig. Sam writes:
 
I recently spent three months as a design placement at W+K London, and I enjoyed every minute. I was given the opportunity to work on a self-initiated agency project about failure, as well as the 'InstaNapzzz' window installation during my time there. It's a fantastic agency full of very talented and welcoming people.
 
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I learned a lot, but here are the top five things I came away with:
 
1. Asking questions is a good way to learn. Just make sure they are good ones.
 
2. Being confident in your ideas can pay off. I found that visualising the crazy ideas floating around my head helped others understand what I was thinking.
 
3. Crossing into different disciplines is surprisingly rewarding. I never had a way with words, but I had fun trying out copywriting, much to the amusement of my peers.
 
4. Talking about things I was doing outside of work helped shake up my thought process. It was refreshing, and I think it helped others understand the way I think.
 
5. I came across lots of amazing people with varying backgrounds at W+K. I learnt very quickly that anything is possible. You just have to talk  and listen to the right people to help you make it happen.
 
After finishing my spell at W+K, I launched a dream project of mine in Selfridges in London, called ‘Candy Mechanics.' It's something I've been working on for some time and combines 3D scanning technology with good old fashioned sugar. For six weeks, my partner-in-crime Benjamin Redford and I will be making custom 3D-printed candy. Pop in and see us on the lower ground floor in the Ultra Lounge until the 7th of June, to have your own head replicated in lollipop format. 
 
Thanks, W+K.
 
You can also see same examples of Sam's lollipops in the L Gallery here in our office, featuring a few familiar faces from the W+K London family.
 
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Including these glorious candy versions of CDs Sanam and Anders:
 
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Last Friday’s Be More Cheryl Stroll-a-thon

The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
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Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl’s dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
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It was the second time we’ve walked for Cheryl and once again we did it to raise some funds for St Joseph’s hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we’re so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
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Please do give generously….
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.
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