Welcome to Optimism

Wiedens celebrates London’s eclectic makers with logo design project

We invited a diverse group of London-based artists and makers—each with unique styles and mediums—to reinterpret the W+K logo in a continuously evolving project.

Led by NOT Wieden+Kennedy, a curated selection of creators was commissioned to reimagine the logo for both internal and external branding. This is just the first iteration of an ongoing series, with more to come in the future.

Read more about it in Design Week.

United Colours: Felt, Not Just Seen

In November 2023, our People of Colour affinity group hosted an intimate panel discussion that delved into why it is essential for Black individuals to not only be seen on screen but truly felt. Our panel featured some of the freshest and most talented faces in Black British entertainment, including Hope Ipoku Jr (Top Boy), Rasaq Kukoyi (Andor), and Ellis George (Small Axe). Together, we explored the current state of Black storytelling in the media, where it needs to evolve, and where we need a revolution.

 

Loading