We helped Sainsbury’s create a special campaign to thank every single one of its colleagues for stepping up and helping feed the nation.

The 30″ TVC is directed by Chris Boyle and produced via Private Island and is supported by online and print advertising campaign.

Special mention goes to all of the Sainsbury’s colleagues who stepped in to star in the film!

Sainbury’s is doing an incredible job working to feed the nation. We helped create a TV and out of home campaign to communicate in-store changes, designed to help keep people as safe as possible while they’re shopping.