Tapping into the popular social media trend of Deaf creators doing British Sign language covers of popular songs online, Ford partnered with the British Deaf Association, UK’s leading membership organisation and registered charity for Deaf people, to celebrate BSL covers of popular songs, starting with Express Yourself by English musician Labrinth. Developed and produced in collaboration with W+K London’s social-first creative studio, Bodega, and in-house production studio, Wrack, the work highlights the importance of BSL and promotes accessibility and inclusion for the Deaf community.

Read more about it via Adweek.

For the 2024 Euros, Nike explored the minds of the world’s greatest footballers, and the mad lengths they go to for footballing brilliance. “Awaken Your Madness” is an unfiltered take on what it takes to be the best; one that will have half of us shaking our heads and the other half ready to take obsession where we’ve never taken it before.

Read more about via Sports Illustrated.