America’s number one beer brand is coming to Britain, marking its biggest ever brand campaign in the UK. W+K London’s first work for Bud Light goes live today! The high-impact OOH campaign will reflect the brand’s knowing, light-hearted personality.

Popping up in some of the UK’s most iconic locations, from the London IMAX to the Birmingham Media Eyes, the campaign brings the brand’s unique take on lightness to anything and everything that needs it, through youthful, uncomplicated, and playful messages that nod to the brand’s American heritage.

With product already on supermarket shelves, a national online and offline distribution campaign is underway to encourage both initial and repeat purchasing. Bud Light will also be on offer on draught across the nation’s pubs, bars and restaurants.

Have a great week. Have some Bud Light.

We’ve just releases a new campaign ‘Up’ for the new Honda Civic, featuring Imogen Horrocks, rising star of the climbing world and a member of Team Great Britain. ‘Up’ is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic.