Next Friday afternoon, 16 May, all of us here at W+K London will be logging off, lacing up our Nikes and setting off on a 10 mile walk. It’s a chance to spend an afternoon together, get some fresh Spring air and explore our neighbourhood.

But most of all, we’re doing this for a very good cause very close to our hearts: we’re walking in memory of Cheryl, our beloved friend and treasured colleague, who we lost in January. Cheryl worked with us for over 10 years and pretty much embodied what our agency is about. She was creative, kind, hardworking, tons of fun and an incredible optimist, and we miss her tremendously.

With this walk, we’re raising some funds for St Joseph’s hospice to help them help others like our dear Cheryl. St Joseph’s is a charity based in Hackney providing a team of specialist doctors, nurses, social workers and volunteers to provide care for anyone with serious and life threatening conditions. We’re big supporters of the hospice and everything they do for our community, so if you’d like to help them continue doing the great work they do and put an extra bounce in our stride as we walk, we’ll send you a big virtual W+K hug in return for your kindness.

We’ve made donating to St Joseph’s super easy by setting up a W+K London JustGiving page. Any amount is welcome, no matter how big or small. We’re just grateful for your support.

Oh and if you see a troupe of us walking around Hackney next Friday, be sure to give us a wave and cheer us on.