Welcome to Optimism

Stu’s Students: Epilogue

We waved farewell to the West Herts College students on Friday. The final guys from the course appear below. They are a massively enthusiastic bunch who slaved tirelessly on the briefs we set over the week. The man responsible for honing such ability is course tutor Tony Cullingham.

TC is an unsung advertising hero. Who roams the hallowed halls of West Herts College in a Leicester City cape. An endless stream of talent has emerged from Watford under the watchful eye of this ideas nutcase. If you are serious about getting a job in the industry, or playing five a side, he is a genius whose speed of thought and deceptive turn of pace should never be underestimated. He has been an instrumental figure in many top creatives careers. He loves what he does. It proves infectious. And if you come away from the course with a fraction of his enthusiasm it will stand you in fantastic stead. TC we salute you.

Stu Harkness, Watford Class of ¹97/Creative Director W+K

Zoe Vince:

Zoe Vince
After finishing a degree in Psychology, and counselling people, I realised I wanted to poke around in my own head for ideas, instead of everyone else's. I entered an advertising competition and found how much fun work could be. Now I'm about to graduate from the course in copy writing and art direction at Watford. I'm excited about entering the big wide advertising world, full of passion and I want to keep learning so that all my ideas are good enough to sparkle. Other than that I speak a little Hungarian and have two rabbits, one of which is able to pirouette in mid air 360 degrees.

Tony Cullingham:

TonyCullingham
I've got the best job in advertising. I run the Watford Creative Ad Course and have done for 23 years. It's an amazing feeling when an ex-student rings me up and tells me they have been hired. And I feel honoured when former students like Stu at WK help us out. (There are still a few places left for the next course which starts in September. Details are available on www.tonycullingham.com).

I've also run short Creative Training Programmes for the BBC, NTL and Sky. Before Watford I was a writer at various agencies including Saatchis and Lintas. The best idea I have ever had is to have kids. It wasn't really my idea. It was my wife's to be honest.

NESTEA: The Start Of Something Different

Our new campaign for iced tea brand NESTEA has broken globally – the first phase of a fully integrated campaign that will continue to roll out this year.  This is our first work for the brand.

'The Start Of Something Different' campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities – and the TV spot 'The Perfect Day' tells the story of two people seizing the day and taking on new challenges.  Here it is:

Across all media, NESTEA is celebrating people who are prepared to start new endeavours – look out for the interactive campaign that is breaking soon. And here's some of the print created in partnership with some ace illustrators including Alex Trochut, Cody Hudson and Supermundane.

Nestea_sosd_1 
Nestea_sosd_2 
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