Great news! We have been awarded STRIDE gum’s advertising business in the US. Our responsibilities will cover the U.S. market and include digital and social media activity. The account will be led from Wieden + Kennedy’s London office. (That's us.)

Stephanie Wilkes, vice president US Confections at Kraft Foods, which owns Stride, says she is eager to partner with us. “(W+K's) understanding of the STRIDE brand and gum category is exceptional and we’re eager to see its creative be taken to the next level of success.” 

For our part, we’re absolutely delighted to have the opportunity to work with Kraft Foods on the STRIDE business. And we’re looking forward to doing some great work together. We were gutted not to win the pitch for their Trident gum account, but we're chuffed about this appointment.

STRIDE, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. STRIDE comes in 11 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Nonstop Mint, Uber Bubble, Stride Spark and Whitemint.  To find out more about STRIDE gum, its friends and what the brand is up to, visit: www.facebook.com/stride-gum