Welcome to Optimism

meet our new creative team, Gustavo and Barnaby

Please welcome the latest creative team to join our ranks, Gustavo Kopit and Barnaby Blackburn.
 
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[That's Barn on the left, Gus on the right]
 
They've come to us from leafy Regents Park (aka RKCR/Y&R), where they were behind some impressive work. If, like us, you were glued to the screen during the Sochi Winter Olympics, you'll know their stuff – they created the dramatic winter world surrounding the BBC's coverage, which included writing a poem for Charles Dance's voiceover. Remember the Hibernot campaign, that charming ode to our grey and pleasant land which bravely didn't feature any Land Rover vehicles? That was them too. 
 
The pair first met on the Watford ad course before joining RKCR/Y&R. Gustavo is Brazilian, which means he'll be answering a lot of questions about what time the World Cup matches actually start. Barnaby lives next door to our MD with another W+Ker (clue – it's one of these guys and you'll be pleased to know his tekkers have taken a turn for the better), so we're sure he can expect a few questions himself. Outside of adland, Gustavo is into developing iOS games and Barnaby makes music, so look out for some exciting stuff from them both soon. 
 
We don’t have any Royal Parks nearby, but we do have some brilliant clients, our own padded cell and the Golden Heart, so we think they'll be happy here. Welcome, boys! 

Win every time with LUCKY JUICE!

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Hello gamblers! It’s time to get your fix.
Our new LUCKY JUICE bar is NOW OPEN!
We’ve installed a giant fruit machine in our window space that lets you gamble for juice.
For the next month, Lucky Juice will be giving you ‘sexy fresh life changing juice’ on Hanbury Street.
It’s £3 A PLAY (so you don’t need to be a high roller), and you WIN EVERY TIME.
But like all good fruities, it’s a gamble what you get…
It’s simple: Cash in, watch the ingredients line up and DING-DING-DING! Its your juice hit for the day.
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Ali Baba Juice + Matcha of Peckham fame are powering the machine, so all the juice is fresh, healthy and 100% delicious. The fruity visuals were designed by illustrator Sam Coldy, the films and photography are courtesy of Oskar Proctor, the sweet sound design by Wave and the animations were the handiwork of Hans Lo. Big up to the W+K Lucky Juice crew of Laura Barker, Toby Treyer-Evans and Laurie Howell for giving us a healthy antidote to all that Easter chocolate.
Come on down to 16 Hanbury Street and take a spin, and spread the word on Twitter and Instgram: @wkluckyjuice #wkluckyjuice
GOOD LUCK!
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Here’s what W+K creatives and window curators Toby & Laurie had to say about the whole thing, “Round here, just like gambling, buying a juice can cost you your life’s savings. So we wanted to make the addiction healthy by creating a fruit machine that, for a few quid, makes getting seriously good juice a big game of chance – pushing people’s taste buds and giving them something to talk about. Our pals Lady Luck and Ali Baba Juice +Matcha couldn’t have been better companions…”
And here’s a sweet little bit from Chris Abitbol and Sienna Murdoch, the brains behind Ali Baba Juice: “We’re so stoked to be collaborating with W+K as we share a vision of fun and flavourful juice vibes – not just health, cleansing and alkalise – yadda yadda. The idea of fruity gambling paired with Sam’s rad illustrations totally hit the nail on the head.”
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