This month, Three launched Feel At Home in an effort to relieve customers of mobile phone costs while abroad. A progressive idea, we think you'll agree.

But soon, Britain had a full-blown epidemic of holiday spam on its hands. You know the stuff. Envy-inducing holiday snaps we all love to hate, unless we're the ones bombarding our friends and family with it. Pictures of sunsets, hot dog legs, palm trees, plane wings, little lizards, cocktails and beach feet… 

On behalf of Three: we're sorry.

You see, Three thought allowing its customers to use their UK allowance in over 16 destinations, to call and text back home, and to use data at no extra cost was a good idea. Makes sense, right? But Three underestimated people's enthusiasm for posting holiday pics while abroad, and it became clear that it was time to do the right thing and apologise.

So we created a campaign together to help Three say sorry, and take full responsibility for the tidal wave of holiday spam hiting British shores.

A 60” TV spot set in the holiday spam crisis centre launches today, in which Three's spokesperson issues an apology to the public and urges customers to brag responsibly when sharing. 

Online, films focus on specific ‘problem areas’ of holiday spam, apologising for each one and introducing the public to a condition known as TSD – Travel Selfie Disorder, along with a cure: a visit to Three’s microsite, www.stopholidayspam.com There, you'll also find a handy holiday spam hotspot map, and updates on the current situation. 

The TV and online films are supported by a whole host of activity including a suite of OOH and DOOH executions in major sites around the UK, including airports, roadside sites, the epic BFI IMAX site and the new Waterloo motion screen, with specific apologies tailored to the kind of holiday spam people share from favourite destinations – statues in NYC, tilting towers in Pisa, marsupials down under. 

Please brag responsibly, kids. We urge you to sign the pledge to stop holiday spam here, and please, be vigilant. If you see it, tag it.

Tag that bragger with #holidayspam. 

Keep your eyes peeled over the coming weeks, there's a lot more to come.

Sorry. 

As a creative business, fostering creativity in future generations is incredibly important to us, and we’re always looking for ways to finding meaningful ways to give back to our community.

For us, staying curious is as much about learning from others as it is about sharing our own knowledge and skills.

We’ve commissioned a special project, My Creative Spark, which is part of the W+K Forever Curious project, aiming to develop creativity with young people in our local community.

My Creative Spark focuses on capturing and sharing creative spark moments, when inspiration strikes or when we feel at our most creative.

To help open up this conversation about creativity amongst W+Kers and school kids alike, we designed cards which allow people to share their Creative Spark moments in a simple way. We distributed them within our agency and to the two schools we’ll be working with on the project: Millfields Community School in Hackney (whose adorable choir you may remember from our Christmas Chocolate Coin Factory installation) and Newport Primary School in Leyton.

Here are a few examples:

We held our first sharing sessions last week, and we’re already blown away by what we’ve seen. There’s lot more planned for this project and we can’t wait to get stuck in to our first round of workshops later this week, so stay tuned for much more from us.