We launched ATP Tour’s new global brand platform and campaign, “All Adds Up.”

“It All Adds Up” highlights the intensity and significance of every point, serve, winner, and drop of sweat on the ATP Tour. Each moment contributes to a player’s ranking, shaping both their triumphs and challenges along the way.

It was named Ad of the Day by The Drum.

Kahlúa and Salma Hayek unwrapped a limited-edition Espressohoho Martini Bauble – because basic ornaments are so last season. Refillable and reusable, the baubles let you hang your tree with everyone’s favourite Espresso Martini. 

Read more about it via London Daily News.