After participating in Cannes Lions’ Entertainment for Gaming jury, CCO Hermeti Balarin shared his thoughts on the experience.

Check out his takeaways via Campaign UK.

Instead of telling people about Heinz’s irrational sauce obsession, we decided to show them with a bold and surprisingly tasty combination of not one, not two, but fourteen sauces. Introducing “Every Sauce” – a limited edition of Heinz sauce created to promote their entire flavour range.

Read more about it via Food & Wine.