Welcome to Optimism

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Some of us are looking forward to a nice rest this weekend after a big evening at the D&AD awards in Battersea last night.
 
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Honda 'The Other Side,' Chambord 'Because No Reason,' Lurpak 'Cook's Range,' and Three 'Holiday Spam' were all honoured with D&AD's coveted pencils.
 
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment – Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media. 
 
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Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
 
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
 
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Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising – TV Commercials and Cinema Commercials.
 
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
 
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We had a great evening and are rather chuffed with our new oversized stationery… despite a few sore heads today.
 
See the full list of winners here. Well done everyone! 

Last Friday’s Be More Cheryl Stroll-a-thon

The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
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Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl’s dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
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It was the second time we’ve walked for Cheryl and once again we did it to raise some funds for St Joseph’s hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we’re so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
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Please do give generously….
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.
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