Welcome to Optimism

Have You Been Naughty or Nice?

It's starting to look a lot like Christmas. Especially in our Hanbury Street window. 
 
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It's that time of the year when Santa is finalising his lists. You know, the naughty one, the nice one. And because babies are booming and there are more of us than ever, how is the big guy meant to keep track of us all? 
 
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So of course Santa came to us to ask for our help. And who are we to say no? Introducing: the NAUGHTY-OR-NICE-O-METER. The only machine in the world that scans your body, reviews your year and tells you if you've been NAUGHTY or NICE. 
 
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For those of you passing the agency between now and when Santa sets off on his worldwide tour this Christmas Eve, come take a sneak peek at which list he's put you on. It's never too late to influence his decision. Maybe. 
 
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Merry Christmas, one and all.
 
 
 

Wieden+Kennedy tops YouTube Creative Agency leaderboard – again

To celebrate the creative agencies that produced the best online video content of the year, YouTube compiles an annual Creative Agency Leaderboard, based on the agencies that landed the most ads on their monthly lists of the world's most viewed and shared ads.

In the ranking just published for 2015, Wieden+Kennedy comes number one in the world, with eight ads on the list.Screen Shot 2015-12-12 at 10.25.54 AM 

Top spot of the year was FIFA 16 'Play Beautiful' by Wieden+Kennedy Amsterdam.

Awesome result! And it continues a winning run for Wieden+Kennedy of YouTube hits on the annual rankings.

In 2014 four out of the world's top ten – including the top two – were by W+K, and W+K again was #1 on the creative agency rankings.

In 2013 three out of the UK's top ten were by W+K. 

And back in 2012 “One agency showed its endless ability to make viewing gold – Wieden + Kennedy had seven ads on the list including the top spot,”  said Business Insider.

Nice.

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