Much of W+K recently took a half-day out to volunteer for the latest installment of Forever Curious, the agency programme that sees us working with local kids to nurture their creativity. The latest theme, “My Creative Life,” was all about getting kids to reflect on and look forward to an inspired present and future.

We met kids from Newport School and Millfields School at Chats Palace Arts Centre in Hackney Wick for a session of word games and creative collaging. The curious kids were asked to think of words that represented creativity, themselves, and a word to describe their future with the help of our W+K volunteers. They also reflected on where they’d like to live and what they could see themselves doing years from now.

In the end, it was a day of many smiles and laughs for both the kids and volunteers, all powered by the kids’ infectious energy and imaginations.

“I’d encourage you to be as mad as possible.”

With that, the Kennedys were briefed on their first project — one of many they’ll be tackling over the next six months at the agency. Last week, we introduced you to the seven chaos-makers that are joining us starting today. This morning, they officially arrived at the agency, toured the office and got an overview of their kick-off task: launch a record for an XL artist this autumn. Make it mad, make it matter, and make the album one of the most talked about of 2016.

This is only the beginning of the Kennedys’ sure-to-be-insane journey at the agency (if Tony Davidson’s “Head of Chaos” t-shirt is any indication), and we’ll be following them every step of the way. Keep following the blog to watch the insanity as it unfolds.