As part of D&AD’s “New Blood” Festival celebrating new, young creatives, our own Scott Kelly gave a talk about how to “Use Advertising Like it Will Use You” — or, how to get the most out of your time in what can be a demanding, hard working business. Despite the challenges, as Scott shared, it’s possible to use experiences and connections to set yourself up for whatever creative future you imagine for yourself. From being surrounded by people you’re consistently inspired by, to building and making things that are seen by millions the world over, the opportunities can be great if you take advantage of them.

Learn more about New Blood on D&AD’s website.

Above: Scott with talk attendees

What do you get when you combine celebrated Dutch sprinter Dafne Schippers’ physical prowess, legendary photographer Albert Watson’s discerning eye and the vivid pop of Nike’s new Unlimited Volt+ colourway? Our new Nike outdoor campaign, ‘Dafne’.

Schippers is fast. Really fast. 2016 has seen her become the World Champion, the 3rd fastest women of all time in the 200m and European record holder for the distance. Born in Utrecht, The Netherlands, she’s set to take the world by storm this summer, as signified by Watson’s imagery of her coming bursting out of the starting blocks.

Watson is one of the world’s most successful fashion, commercial and artistic photographers, known for shooting subjects ranging from Steve Jobs to Michael Jackson, in addition to shooting movie posters and book covers for the likes of Kill Bill and Memoirs of a Geisha. Watson was enlisted to create an iconic image of Schippers for the campaign, focusing on the explosive power of her start as illustrated over a series of billboards.

Situated directly opposite the Olympic Stadium, as well as three sites along Victorieplein – the epic-scale billboards will perfectly set the stage for Dafne to bring home gold in her own backyard at the European Athletics Championships, taking place 6-10 July, as she states her intent for Rio.