Welcome to Optimism

Madani Younis – W+Ked

This week we welcomed Madani Younis into the agency for a talk on disrupting the traditional status quo surrounding culture and challenging accessibility within the arts.

Artistic Director of Bush Theatre and a member of the Mayor of London’s Cultural Board, Madani discussed the democracy of culture and the risks we need to take to have a genuine impact on the world around us.

Thanks to Madani and to the W+Ked organisers for treating us to another stimulating talk as part of our ongoing speakers programme.

Nike – Smile

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film Smile celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile.
Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. Smile gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up.
A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems.
Smile is directed by Mark Zibert and produced by Rogue films.

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