Welcome to Optimism

The Book of Failures

Last year, W+K London designers Freddy, Kelly and Simon hosted a workshop and talk on the W+K ethos “fail harder”, as part of Graphic Design Festival Scotland.

Over two days, the team showcased a rapid, fear-free way of thinking and demonstrated how failing can push your work into untried and unexpected outcomes. The guys experimented, failed hard and resolved 30 impossible tasks ranging from ‘creating a new colour’ to ‘solving loneliness’.

The Book of Failures documents the events of the workshop. If you pop into our Hanbury Street reception in the next few weeks, make sure you take a look.

Goodbye Uncanny Valley explores the future of CGI

This week saw the release of Goodbye Uncanny Valley, a 15-minute video essay on the future of CGI, written and directed by the artist Alan Warburton and  designed by our very own Tom Pounder. Music was handled by Cool 3D World.

It’s 2017 and computer graphics have conquered the Uncanny Valley, that strange place where things are almost real…but not quite. After decades of innovation, we’re at the point where we can conjure just about anything with software. The battle for photoreal CGI has been won, so the question is: what happens now?

The film, funded by W+K London’s Spore Fund, has been named a Staff Pick by Vimeo and also featured on Fast Company and Adweek. Congrats to Alan and Tom and a big thanks to all those who helped along the way.

 

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