Ford supercharges its vintage ads to relaunch the legendary Capri as an electric vehicle in Europe
Ford’s “Mischief Rewired” campaign premiered on Boxing Day 2024, disrupting modern ad breaks with vintage ads from the Ford Capri archives – rewired with a bolt of modern mischief. Each film starts with a vintage Capri ad, only to see the classic vehicle dramatically transform into the all-new electric model.
Read more about it via Ad Age.