Bodega and Ford UK unveiled a new social campaign that defied traditional automotive advertising. Inspired by the viral TikTok trend “Passenger Princess,” which has racked up nearly 2 billion views, the campaign introduces a limited-edition line of accessories designed specifically for the Mustang Mach-E—the only car in the UK featuring hands-free assisted driving technology. Celebrating those who love taking control from the passenger seat while being driven in style, the campaign taps into a cultural moment with humor and flair, making the Mustang Mach-E a perfect fit for today’s trend-setting passengers.

Read more about it via Ad Age.