NOT W+K, Wieden+Kennedy London’s standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One Show awards with the launch of “The One to Brag About.” The hero piece of the concept is The One Show Brag Bot—a chat GPT-powered brag generator on a single-minded mission: to put an end to the humblebrag.

Learn more about it via It’s Nice That.