Heinz Beanz’s “Too Good to Leave Behind” celebrates Brits’ undying love for beans. The cheeky campaign is set to run across the UK and the Republic of Ireland, featuring across TV, VOD, CTV, cinema, digital, and social media platforms. Accompanying this, a nationwide OOH campaign will showcase images of travelers’ luggage brimming with tins of Heinz Beanz, beautifully captured by renowned British-Polish photographer Kamila K Stanley. The OOH components will also run in arrivals and departure terminals at London’s Heathrow Airport.

Read more about the campaign here.