Ever had one of those moments where you discover something so game-changing that the whole world stands still for a minute? That’s what finding out that TK Maxx has a website feels like.

We developed a stylish new campaign for the off-price retailer to tell the world all about its website, where you will find their signature Big Brands at Small Prices online.

The campaign launched with a hyperreal film, directed by Lou Escobar and produced by CANADA.