W+K London junior creatives Hannah Young and Aleksandra Atanasovski have teamed up with charity Skcin to design and produce a limited edition beach towel collection, which advises on early tell-tale signs of melanoma – one of the biggest killing cancers in the 15-34 age group.
Each of the towels, which are available at sunandsee.co.uk at a cost of £29.99 each, highlight the five signs of melanoma (mole asymmetry, borders, colour, diameter greater than 6mm and changes) and are designed to help owners detect the signs on their own moles early on. The three towel designs represent different skin tones – Pearl Prevention, Sand Safety and Bronze Aware.
The towels are released alongside the launch of Skcin’s new mobile app – a comprehensive, educational and self-management tool – designed to be a game-changer in skin cancer awareness, prevention and early detection.
Hannah and Aleks said: “Growing up in a generation where it’s socially desired to have a ‘perfect’ suntan, we wanted to create a project that revolves around the importance of skincare and the dangers of unprotected skin exposure. It was significant to us to create a product that can speak to the younger generation about such an important subject with super stylish design and a very clear message.”
Kathryn Clifford, Co-founder, Skcin, added: “Skcin is delighted to partner with Wieden+Kennedy London to raise awareness of skin cancer prevention and early detection. Melanoma, the deadliest form of skin cancer, is disproportionately high in young adults and is now one of the biggest killing cancers in the 15-34 age group.
“Sun&See targets young adults with trendy designs and imagery they can identify with, enabling us to engage with them and provide potentially life-saving educational resources to promote the early detection of melanoma and evoke behavioural change when it comes to the importance of sun safety.”