With many of us starting to think about new year’s resolutions, Diet Coke has launched a new spot calling on people to shun the pressure to change and instead, embrace and celebrate who they are.

Featuring people who aren’t afraid to embrace mainstream trends and challenge the status quo, the new TVC is the latest instalment of Diet Coke’s ‘You Do You’ campaign, which celebrates people being themselves, loving what they love and not caring about what other people think.

The spot also features a special cameo from Love Island favourite Ovie Soko.

The ad will be accompanied by OOH, digital, social and PR and a new line-up of limited-edition cans featuring popular cultural phrases.