Cannes Lions kicked off yesterday, and amidst the magnums of rosé and super-yachts was our very own Iain Tait, armed with enough laser pens to replicate a Chemical Brothers gig.

Iain (and his very important safety goggles) took to the Cannes Health stage to give an interactive talk on interactivity. Members of the 500-strong audience were handed laser pens and encouraged to get involved as Iain discussed how the industry can kick-start a new interactive revolution that will bring fame, fortune and fun for brands and their customers.