Our new Sainsbury’s Valentine’s Day spot celebrates UK romantics as they Go All In to pull together the perfect Valentine’s surprise for their loved ones.

After all, what’s more romantic than making a proper effort and stepping out of your comfort zone to do something unexpected for your sweetheart, whether that be commandeering the kitchen, decorating the lounge for date night or making a left field purchase for your partner of fifty years.

The campaign is spearheaded by a 30″ TVC, directed by Chris Balmond.