Today marks the launch of Food Freedom, W+K London’s first global campaign with food delivery company Deliveroo.

The new campaign celebrates food happiness in all its forms – whether that’s a dirty burger on a hungover Saturday or when you’re at the office late on a Tuesday and the first bite of your Thai green curry gives you the strength to carry on. Deliveroo embraces the idea that food happiness is the freedom to have what you want, when you want it, where you want it.

The campaign is spearheaded by a 30″ TVC, directed The Sacred Egg’s Alex Mavor and Edward Kaye and includes radio, OOH, online and social work.