Luhr had been president of W+K since 2013. He joined the agency to run the Nike account in 1986, when the start-up shop had a staff of 30 and a single office in Portland. He later became MD of the Portland office and one of the agency’s first partners/stakeholders. Luhr was focused on diversifying W+K’s client roster and growing the agency into what is now the largest global independent advertising micro-network.
Hoffman came to W+K as employee number eight and has spent the last 35 years defining the agency’s culture and setting the bar for creative excellence. During her tenure she’s helped open W+K offices around the world and has served as ECD in Portland, Amsterdam, London, New York, and Delhi—and for the past year has been in the CCO role on the global management team. Her body of work includes some of the agency’s greatest hits for iconic brands including Nike, Old Spice, Levi’s, Chrysler, Target, and Procter & Gamble, to name a few. In 2017 she was inducted into The One Club Creative Hall of Fame, and in October she will accept a Lifetime Achievement Award from the Clio Awards.
“Dan Wieden and David Kennedy started this agency with a unique and long-lasting vision,” says Luhr. “Those foundational values have provided us with a hunger to construct a future agency even stronger than the one we have enjoyed to date. It is time to pass the torch to a new generation of visionary leaders to run the agency that I love so much. Colleen and Tom are two of the strongest creative and business minds I have ever met. They are inspiring and driven by the desire to make interesting work with great partners. I feel very confident about the future leadership of this agency and fortunate to have such a strong team paving the way for our next chapter of creativity.”
Hoffman says: “I am incredibly spoiled to have grown up at an agency that always put people and creativity first. It’s important to me that it stay this way, that we forever fight for what’s best for the work.”