We’re helping SMARTY, a brand new simple SIM-only mobile network, launch its first ever advertising campaign.

The ‘SMARTY/not SMARTY’ TV, radio and social campaign, which debuts today, playfully illustrates that there are SMARTY and not so SMARTY choices in life. Using charming 3D animation, produced by Art & Graft, the spot highlights the brand’s killer USP – money back for unused data.