Yesterday marked Air Max Day, a global celebration of Nike’s very first Air Max iteration, launched on March 26 1987. We celebrated by setting up a personalised live screen printing workshop in the agency basement. Everyone was invited to design and hand-print their own Air Max t-shirts, choosing from eight unique designs, created by Tobias Bschorr, Tom Pounder, Jeng Au, Ben Shaffery, Will Lancaster, Rachel Clancy, Mark Shanley and Karen Jane.
A big thanks to screen printing studio 3rd Rail Clothing and to W+K’s Rose Fairley, KJ and Mark Shanley for putting the day together.