Monday sees the launch of Tyrrells first ever ‘absurdly good’ TV advertising campaign.

The 20″ TV ad, Very Important Potatoes, plays on the absurd lengths the Herefordshire crisp maker goes to in order to make its hand-cooked crisps taste so delicious. The film is centred around Tyrrells Court Farm, where the brand produces its crisps, and is supported by a Fabulously Curly social spot. The voiceover is provided by actor and impressionist Peter Serafinowicz (The Tick, Guardians of the Galaxy, Shaun of the Dead) while production was handled by Dog & Rabbit.