This summer, Sainsbury’s is celebrating the overlooked moments of how Brits are living well.

Following the launch of Table Squish, we’ve created a further three films: Dinner’s Ready, a 20 second spot which centres on that moment of anticipation and excitement when you hear the call of “dinner’s readyyyy”; Blue Tongues, which showcases a cheeky competition between friends as to whose tongue can turn the bluest from a fresh homemade ice lolly; and Sunday Alarm Clock, highlighting that simple pleasure of waking up to the sounds and smells of a tasty breakfast cooking.

 The films will play out on TV all summer, supported by print and digital out-of-home campaigns. All four TVCs were directed by StrangeLove’s Tubby Brother, post by Time Based Arts with sound by Wave.