As a creative business, fostering creativity in future generations is incredibly important to us, and we’re always looking for ways to finding meaningful ways to give back to our community.

For us, staying curious is as much about learning from others as it is about sharing our own knowledge and skills.

We’ve commissioned a special project, My Creative Spark, which is part of the W+K Forever Curious project, aiming to develop creativity with young people in our local community.

My Creative Spark focuses on capturing and sharing creative spark moments, when inspiration strikes or when we feel at our most creative.

To help open up this conversation about creativity amongst W+Kers and school kids alike, we designed cards which allow people to share their Creative Spark moments in a simple way. We distributed them within our agency and to the two schools we’ll be working with on the project: Millfields Community School in Hackney (whose adorable choir you may remember from our Christmas Chocolate Coin Factory installation) and Newport Primary School in Leyton.

Here are a few examples:

We held our first sharing sessions last week, and we’re already blown away by what we’ve seen. There’s lot more planned for this project and we can’t wait to get stuck in to our first round of workshops later this week, so stay tuned for much more from us.