Win every time with LUCKY JUICE!
Hello gamblers! It’s time to get your fix.
Our new LUCKY JUICE bar is NOW OPEN!
We’ve installed a giant fruit machine in our window space that lets you gamble for juice.
For the next month, Lucky Juice will be giving you ‘sexy fresh life changing juice’ on Hanbury Street.
It’s £3 A PLAY (so you don’t need to be a high roller), and you WIN EVERY TIME.
But like all good fruities, it’s a gamble what you get…
It’s simple: Cash in, watch the ingredients line up and DING-DING-DING! Its your juice hit for the day.
Ali Baba Juice + Matcha of Peckham fame are powering the machine, so all the juice is fresh, healthy and 100% delicious. The fruity visuals were designed by illustrator Sam Coldy, the films and photography are courtesy of Oskar Proctor, the sweet sound design by Wave and the animations were the handiwork of Hans Lo. Big up to the W+K Lucky Juice crew of Laura Barker, Toby Treyer-Evans and Laurie Howell for giving us a healthy antidote to all that Easter chocolate.
Come on down to 16 Hanbury Street and take a spin, and spread the word on Twitter and Instgram: @wkluckyjuice #wkluckyjuice
GOOD LUCK!
Here’s what W+K creatives and window curators Toby & Laurie had to say about the whole thing, “Round here, just like gambling, buying a juice can cost you your life’s savings. So we wanted to make the addiction healthy by creating a fruit machine that, for a few quid, makes getting seriously good juice a big game of chance – pushing people’s taste buds and giving them something to talk about. Our pals Lady Luck and Ali Baba Juice +Matcha couldn’t have been better companions…”
And here’s a sweet little bit from Chris Abitbol and Sienna Murdoch, the brains behind Ali Baba Juice: “We’re so stoked to be collaborating with W+K as we share a vision of fun and flavourful juice vibes – not just health, cleansing and alkalise – yadda yadda. The idea of fruity gambling paired with Sam’s rad illustrations totally hit the nail on the head.”
