Today sees the start of the Guardian and Observer's Start Happy season which we've helped create. Rather than the hectoring tone some health regimes adopt at this time of the year, we've chosen a more optimistic approach to help you eat well, sleep well, exercise and even find inner calm.

Throughout the entire month of January there will be brilliant articles, blogs, videos, giveaways and more to help you start the new year in as positive a state of mind as possible.

We'll be running press ads, digital and two TV ads. We've worked with the illustrator and designer Anthony Burrill to create the artwork for the press ads. In today's paper there's a wrap around the Family section and on the reverse of the wrap there's the lovely poster shown above.

Happy New Year readers. Welcome to optimism.