A
sad good-bye to the socks (which are now on their way to Broadway to be
handed out to the homeless) and happy hello to OUTSIDE / INSIDE. Since
this year’s theme for wieden + kennedy’s window displays is ‘interaction’ we thought it would be a good idea
to approach the department of design interactions at the prestigious Royal
College of Art and ask the students to submit some ideas. Tom and David knew Brendan Walker (www.aerial.fm), senior tutor
and interactive specialist, who put forward a very simple brief to his
students, ‘engage the passers-by’. As you would expect the entries were
top class but Susanna Hertrich was by far our favourite and walked away
with the prize money that we provided to make it happen. Susannah’s simple and charming
Installation consists of a garden of windmills that magically come to
life when people walk by. Nice. The video clip above shows how it works and stars our very own Louis Philippe.

A big thank you to Susanna Hertrich and
to see more of her work visit www.susannahertrich.com