Create Formula 1’s first ever global marketing campaign to mark the launch of the 2018 season.
What we did
Sixty-second film, Engineered Insanity, shines a spotlight on the innovation, endurance and elemental nature of the sport, putting superfans at the visceral heart of the action, as though they are the ones battling it out from behind the wheel. The film was first teased by the fans through their personal social accounts before being launched on March 16 by F1.
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