At Wieden + Kennedy we pride ourselves on our contribution to our local community and pushing ways that we can do more good as an agency.
One example is our Forever Curious project; devised and implemented by W+K London to inspire and develop curiosity and creativity in young people.
The ambition for the project was to create a mutual and inspirational exchange between W+K staff and children. A meaningful partnership that had impact on both parties and challenged their understanding of creativity. We learn from the kids and the kids learn from us. The feedback from those involved so far has been brilliant.
The project echoes our desire to remain forever curious, to push ourselves creatively and have some fun doing it!
We currently run a successful three year programme which engages local schools and harder to reach young people in ways that supports them to reach their creative potential. So far we’re proud to have worked with over 150 children for the duration of the programme.
We are looking forward to growing in size and reaching more children as the project gets even bigger and better.