Welcome to Optimism

Nike – Smile

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film Smile celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile.
Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. Smile gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up.
A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems.
Smile is directed by Mark Zibert and produced by Rogue films.

Babbel – Missing Out

We took a trip to Barcelona with Babbel, the language learning app, to find out just how much English speakers miss out on abroad by not speaking the local language.

In the experiment, British tourists were offered some of the best holiday experiences imaginable, all for free. A yacht, a helicopter, a personal butler, €5,000 spending money, you name it. All they had to do was say “si”. Watch below to see how they fared.

The spot, directed by Tom Gorst and produced by Full Fat Films, was created as part of Babbel’s Be A Better Brit Abroad campaign and will broadcast across social platforms.