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Pumping Life into Christmas

It’s Christmas and doesn’t Santa know it. He’s inundated with demands – but there are some things he can’t give. Like blood.

So this December, W+K is encouraging its employees, clients and passers-by to donate blood.

With donations dropping by 20% over the festive period, it’s the perfect opportunity to get back into Santa’s good list in the nick of time and, perhaps most importantly, save lives.

We’ve put up a Christmas tree in our Hanbury Street window that encourages people to donate. When they text us their postcode, they’re sent details of their nearest donation centres, and more life is pumped into our tree.

The tree is built entirely out of plastic tubing, constantly pumping with liquid. After it’s ‘activated’, the blood bag begins to drain, LED lighting flows through the branches and a Christmas jingle is heard.

The installation is up in our Shoreditch office until the 30th of December.

Wherever you are this Christmas, give the greatest gift you can, give blood.


Merry Christmas from Wieden+Kennedy London.


Our latest window ‘Welcome, #’

W+K London’s latest window display is ‘Welcome, #’; an installation which turns people into numbers in the digital world.

Aesthetically the installation is quite simple – a plain black curtain in the background with six laptops lined up across the window. There are some white footprints sprayed onto a pressure pad, encouraging people to stand in front of the window. When you stand there, the number counts your presence and participation, counting up by one whole digit. You’ll be greeted by a voice which welcomes you by your number which identifies you in the total. As people go up to inspect the window, the number on laptops will count upwards, recording how many people have stood outside it.

This window was created by The Kennedys, they say;

The aim is to explore the concept of art itself, of social interaction in person and online, of validation through ‘likes’ and ‘followers’ and the uneasiness of being treated like a number rather than a person. Most of all, it’s a test of curiosity and behaviour trends; will people follow others’ behaviour and step up?


‘Welcome, #’ installation is currently available until the 30th November at W+K office.