Welcome to Optimism

Jacqui Kelly’s 20th anniversary celebratory cake

We welcomed the wonderful Jacqui Kelly to our Hanbury St window to create the mother of all cakes as part of our 20th anniversary celebrations.

Jacqui, the founder of Totally Sugar, a London-based sugar studio specialising in
bespoke edible art, is something of a cake master. She holds the Guinness World Record for biggest cake (a massive 10m x 12m) and has a client-list which includes Harrods and HRH Queen Elizabeth II.

We briefed Jacqui to create a mammoth celebratory cake, paying homage to Wieden+Kennedy London’s most famous work. In just a few short days, the confectionary queen whipped up a sprawling sponge, topped with nods to our wonderful clients, past and present. From Three’s moonwalking pony, to Nike’s St Wayne Rooney, and Honda’s perfume bottle to TK Maxx’s snow-spraying bazookas, the cake was a true trip down memory lane.

Our MD Helen did the honours, by cutting the cake and sharing it with the agency. Massive thanks to the talented Jacqui, who we loved having in the agency for a very special occasion.



Extra Large Piano Christmas Festival

In December we joined forces with Pitch & Sync to create the Extra Large Piano Christmas Festival, a live musical extravaganza featuring the world’s first ten octave piano, in aid of The Rhythm Studio Foundation.

A series of musical guests performed live from our public-facing Hanbury Street window, taking on the extended piano to play reimagined Christmas classics.

The amazing instrument, which made its UK debut, isn’t just packing 30% more notes, it’s got super skills that lets musicians go way beyond Christmas jingles. Concealed within the elongated piano are sophisticated speakers which feed into samplers which, in turn, feed back into the sound of the piano strings. This creates an electro-acoustic sound quite unlike anything else.

Passers-by enjoying the seasonal entertainment were encouraged to make a donation to The Rhythm Studio Foundation, which works with schools, community groups and young people who have a passion for music but lack the means and support to take it further.

Thanks to Pitch & Sync for providing the piano and to the musicians for some fantastic performances.