Welcome to Optimism

Fern in Metro

Fern Trelfa, former W+K staff member who turned into a yoga teacher, was featured on Metro. They wrote a great review of her last yoga retreat.

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Fern founded Maison Fish after leaving W+K, she says she still walks in stupid and welcomes in optimism every day. Their upcoming yoga event will be a day retreat in London on the 28th January, with all profits going to Surfers Against Sewage. Visit the website for more info.

Good Jobs Programme Session 2

On Thursday, we welcomed back to the agency the 30 students from Sir George Monoux Sixth Form College and Mulberry School for Girls who are taking part in our WK Good Jobs Programme. This was the second of three workshops we are running for them, and the aim was to teach them how to be Creatives for the afternoon.
Our Tom and Ellen planned and delivered an amazing workshop. The students had to find the benefits of Lurpak butter, pair this with stereotypes about either old age pensioners, dads or students, and then come up with an app or TV ad idea that they will go on to produce in the final session.
Roseanne, Charlotte, Liv, Holly, Peigh, and Rachel worked with teams of students to complete each task.
The students came up with some really interesting ideas to bring forward, although we’re still figuring out how we’re going to source an army of butter Grannies to film one group’s ad next time.