Welcome to Optimism

Forever Curious window

Being curious and creative is important to us. With cuts to school budgets, children aren’t getting the chance to be as creative as they could be. That’s where Forever Curious comes in.

Each year we invite 90 local school children to get creative with some W+K volunteers. This year’s workshop was called My Creative Spark and included the creation of some imaginary worlds. Each planet in the magical universe has two sides; one made by a child, the other by a W+K buddy. They’ve come together to make a world where anything is possible.

Special thanks to the amazing kids of Millfields, Newport and St Anne’s Primary Schools. Find out Forever Curious more here.

Arse Vase for Positive East

To raise money and awareness for Positive East, Wieden+Kennedy London’s Freddy Taylor and Paddy Treacy teamed up with artist Fredrik Andersson to create the Arse Vase – a handmade ceramic vase that’s in the shape of a cheeky little arse.  They look like this:
Supported via our Spore Fund Scheme, which helps facilitate personal creative projects, the Arse Vase comes in three different colours: pink, tan and brown. Smooth or hairy. The vase was created to raise badly needed funds for Positive East, help fight the stigma around HIV in a playful way and raise awareness about the charity and the great work they do.
Ian Montgomery of Positive East said: “The money raised from the Arse Vases will enable us to provide direct care and activities – ranging from counselling to group support – to more than 1,700 people living with HIV in east London over the next year. It will also support our HIV prevention activities and allow us to provide 1,500 free, confidential and rapid HIV tests and provide sexual health information out in the community.”
Want an Arse Vase? The first edition has sold out, but you can add yourself to the waiting list at arsevase.com.